新生學校財團法人新生醫護管理專科學校圖書館 |

The Soviet dream world of retail trade and consumption in the 1930s

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Soviet dream world of retail trade and consumption in the 1930s/ Amy E. Randall.
Author:	Randall, Amy E.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2008.,
Description:	xi, 251 p.
Series:	Consumption and public life
Subject:	Retail trade - Soviet Union. -
Subject:	Soviet Union - In literature. -
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230584327

The Soviet dream world of retail trade and consumption in the 1930s
Randall, Amy E.1967-

The Soviet dream world of retail trade and consumption in the 1930s[electronic resource] /Amy E. Randall. - Basingstoke [England] ;Palgrave Macmillan,2008. - xi, 251 p. - Consumption and public life.

Includes bibliographical references (p. 231-243) and index.

A new approach to retailing and consumption : the campaign for Soviet trade -- The "perestroika" of the retail sector : visionary planning for revolutionary retailing -- Legitimizing Soviet trade : gender and the feminization of the retail workforce -- "Revolutionary bolshevik work" : Stakhanovism in retail trade -- The kontrol of Soviet trade from above and from below -- The making of the new Soviet consumer -- Soviet retailing and consumer culture in comparative perspective.

In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing. They also endorsed Soviet consumerism. Paradoxically, Communist leaders promoted a new politics of retailing and consumption even as scarcity persisted and the economy continued to prioritize industrialproduction at the expense of daily necessities for consumers. How did the Stalinist regime reconcileretailing and consumption with socialism? In exploring this question, this book examines the discourses of trade and consumption, trade policies, social identities, gender roles, and consumer practices that the Stalinist regime's new approach to retailing and consumption engendered. By situating Soviet retailing and consumer culture in a broader comparative context, this book sheds light on how modern industrial states and societies in the interwar era responded to the challenges of mass distribution and consumption.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230584327

Standard No.: 10.1057/9780230584327doiSubjects--Topical Terms:

293687
Retail trade
--Soviet Union.Subjects--Geographical Terms:

95699
Soviet Union
--In literature.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5429.6.S63 / R36 2008eb

Dewey Class. No.: 381/.1094709043

The Soviet dream world of retail trade and consumption in the 1930s
LDR:02705cmm a2200313 a 4500 001 154051
003 OCoLC
005 20101102091150.0
006 m d
007 cr nn muauu
008 160218s2008 enk sb 001 0 eng d
020 $a 9780230584327
020 $a 0230584322
024 7 $a 10.1057/9780230584327 $2 doi
040 $a UKPGM $b eng $c UKPGM
041 0 $a eng
043 $a e-ur---
049 $a APTA
050 1 4 $a HF5429.6.S63 $b R36 2008eb
082 0 4 $a 381/.1094709043 $2 22
100 1 $a Randall, Amy E. $q (Amy Elise), $d 1967- $3 293686
245 1 4 $a The Soviet dream world of retail trade and consumption in the 1930s $h [electronic resource] / $c Amy E. Randall.
260 $a Basingstoke [England] ; $a New York : $c 2008. $b Palgrave Macmillan,
300 $a xi, 251 p.
440 0 $a Consumption and public life
504 $a Includes bibliographical references (p. 231-243) and index.
505 0 $a A new approach to retailing and consumption : the campaign for Soviet trade -- The "perestroika" of the retail sector : visionary planning for revolutionary retailing -- Legitimizing Soviet trade : gender and the feminization of the retail workforce -- "Revolutionary bolshevik work" : Stakhanovism in retail trade -- The kontrol of Soviet trade from above and from below -- The making of the new Soviet consumer -- Soviet retailing and consumer culture in comparative perspective.
520 $a In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing. They also endorsed Soviet consumerism. Paradoxically, Communist leaders promoted a new politics of retailing and consumption even as scarcity persisted and the economy continued to prioritize industrialproduction at the expense of daily necessities for consumers. How did the Stalinist regime reconcileretailing and consumption with socialism? In exploring this question, this book examines the discourses of trade and consumption, trade policies, social identities, gender roles, and consumer practices that the Stalinist regime's new approach to retailing and consumption engendered. By situating Soviet retailing and consumer culture in a broader comparative context, this book sheds light on how modern industrial states and societies in the interwar era responded to the challenges of mass distribution and consumption.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Retail trade $z Soviet Union. $3 293687
650 0 $a Consumption (Economics) $z Soviet Union. $3 293688
651 0 $a Soviet Union $x In literature. $3 95699 $3 174305
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a Palgrave Connect (Online service) $3 227469
776 1 $c Original $z 0230573967 $z 9780230573963 $w (DLC) 2008016320 $w (OCoLC)225852381
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230584327 $z access to fulltext (Palgrave)