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Digital signage = software, networks, advertising, and displays : a primer for understanding the business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Digital signage/ Jimmy Schaeffler.
Reminder of title:	software, networks, advertising, and displays : a primer for understanding the business /
Author:	Schaeffler, Jimmy.
Published:	Amsterdam ;Focal Press, : 2008.,
Description:	1 online resource (xxi, 273 p.) :ill. :
Subject:	Digital signage. -
Online resource:	http://www.sciencedirect.com/science/book/9780240810416
ISBN:	9780240810416

Digital signage = software, networks, advertising, and displays : a primer for understanding the business /
Schaeffler, Jimmy.

Digital signagesoftware, networks, advertising, and displays : a primer for understanding the business /[electronic resource] :Jimmy Schaeffler. - Amsterdam ;Focal Press,2008. - 1 online resource (xxi, 273 p.) :ill. - NAB executive technology briefings. - NAB executive technology briefings..

Includes bibliographical references and index.

1. The Big Picture: An Overview of Digital Signage -- 2. What is Digital Signage? -- 3. What's Driving Digital Signage? -- 4. When And Where To Use Digital Signage? -- 5. Content -- 6. Who's Right For Digital Signage? -- 7. How To Chose Your Digital Signage -- 8. Business Models -- 9. International Digital Signage -- 10. Where and How To Start -- 11. The Future of Digital Signage.

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered. * Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion * Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry * Covers business aspects and market conditions.

ISBN: 9780240810416

Source: 152609:152763Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

323654
Digital signage.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD9697.S542 / S33 2008

Dewey Class. No.: 659.13/6

Digital signage = software, networks, advertising, and displays : a primer for understanding the business /
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