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Technology and workflows for multiple channel content distribution = infrastructure implementation strategies for converged production /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Technology and workflows for multiple channel content distribution/ Philip J. Cianci.
Reminder of title:	infrastructure implementation strategies for converged production /
Author:	Cianci, Philip J.
Published:	Amsterdam ;Focal, : c2009.,
Description:	1 online resource (xiv, 345 p.) :ill. :
Notes:	Includes index.
Subject:	Multichannel communication. -
Online resource:	http://www.sciencedirect.com/science/book/9780240811727
ISBN:	9780240811727

Technology and workflows for multiple channel content distribution = infrastructure implementation strategies for converged production /
Cianci, Philip J.

Technology and workflows for multiple channel content distributioninfrastructure implementation strategies for converged production /[electronic resource] :Philip J. Cianci. - Amsterdam ;Focal,c2009. - 1 online resource (xiv, 345 p.) :ill. - Focal Press media technology professional. - Focal Press media technology professional..

Includes index.

The New Broadcasting -- Reception/consumption devices -- Multi channel distribution -- Converged Production -- Agile Broadcasting -- Media Systems Engineering -- Business Models -- Creative Techniques -- The Content Lifecycle -- Chapter 2 A Streamlined History of Digital Production & Distribution -- Chapter 3 Multi-layered Broadcast Operation Center Technology -- Real-time Systems -- Media Networks and Storage -- Application -- Security -- Service Oriented Architecture -- Chapter 4 Production Infrastructures and Processes -- Ingest/Playout -- Content Storage -- Automation (PMCP/BXF/AXF) -- Commercial Content -- User Interaction -- Chapter 5 Production for Multiplatform Distribution -- Content sources -- Prepurposing & Repurposing -- User Generated Content -- Transcoding Issues -- Presentation Issues and Techniques -- Multi-platform Content Production Software -- Integrated PCR & MCR -- Chapter 6 In-house Asset Management -- Metadata & Search -- Platform Versioning -- Chapter 7 Distribution -- DTV -- OTA, Cable, Satellite, Broadband (IPTV & FiOS) -- Web/Broadband -- Handheld -- Mobile TV -- Content Delivery Networks -- Chapter 7 X-platform Ads & Commercials -- Sales & Buys -- Audience profiles -- Cross-platform ad sales -- Ads & Commercials -- Electronic Content Delivery -- Digital Program Insertion -- Chapter 8 The Future: Personalization -- Interactivity -- Targeting -- Privacy -- Chapter 9 The Multi Platform Consumer -- Home Media Center -- DTV -- Internet -- Handheld -- Mobile -- Cross Platform Search & Rights Management -- Chapter 10 Emerging Technology Solutions -- Standards Work -- Emerging Distribution Channels -- Digital Signage -- Taxi/Elevator/?TV -- Dig.

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model. *Integrated, parallel production workflows design techniques for multi-channel distribution are discussed *Facilitates an understanding of the inherent challenges in producing and distributing content for multiple consumption devices *Connects consumer technology with production infrastructure *Ties together all other technical books that deal with each topic individually: i. e DTV, IPTV, Internet, Mobile TV.

ISBN: 9780240811727

Source: 175758:172179Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

325143
Multichannel communication.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TK5103.7 / .C53 2009

Dewey Class. No.: 621.3807

Technology and workflows for multiple channel content distribution = infrastructure implementation strategies for converged production /
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