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International Brand Management of Ch...

Bell, Sandra.

International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

Record Type:	Electronic resources : Monographic component part
Title/Author:	International Brand Management of Chinese Companies/ by Sandra Bell.
Reminder of title:	Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
Author:	Bell, Sandra.
Published:	Heidelberg :Physica-Verlag Heidelberg, : 2008.,
Description:	370 p. :ill., digital ; : 24 cm.;
Series:	Contributions to Economics,
Contained By:	Springer eBooks
Subject:	Entrepreneurship. -
Online resource:	http://dx.doi.org/10.1007/978-3-7908-2030-0
ISBN:	9783790820300 (electronic bk.)

International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
Bell, Sandra.

International Brand Management of Chinese CompaniesCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /[electronic resource] :by Sandra Bell. - Heidelberg :Physica-Verlag Heidelberg,2008. - 370 p. :ill., digital ;24 cm. - Contributions to Economics,1431-1933.

ISBN: 9783790820300 (electronic bk.)Subjects--Topical Terms:

73086
Entrepreneurship.

Dewey Class. No.: 338.4768380688

International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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245 1 0 $a International Brand Management of Chinese Companies $h [electronic resource] : $b Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / $c by Sandra Bell.
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300 $a 370 p. : $b ill., digital ; $c 24 cm.
440 0 $a Contributions to Economics, $x 1431-1933
650 0 $a Entrepreneurship. $3 73086
650 1 4 $a Economics/Management Science. $3 120725
650 2 4 $a Marketing. $3 73316
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856 4 0 $u http://dx.doi.org/10.1007/978-3-7908-2030-0
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)

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