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Qualitative marketing research = a c...
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Moisander, Johanna.
Qualitative marketing research = a cultural approach /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Qualitative marketing research/ Johanna Moisander and Anu Valtonen.
其他題名:
a cultural approach /
作者:
Moisander, Johanna.
其他作者:
Valtonen, Anu.
出版者:
London, UK :Sage Publications, : 2006.,
面頁冊數:
xi, 227 p. ;26 cm.;
附註:
Title from e-book title screen (viewed August 21, 2009).
叢書名:
Introducing qualitative methods
標題:
Marketing research. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786611244477
Qualitative marketing research = a cultural approach /
Moisander, Johanna.
Qualitative marketing research
a cultural approach /[electronic resource] :Johanna Moisander and Anu Valtonen. - London, UK :Sage Publications,2006. - xi, 227 p. ;26 cm. - Introducing qualitative methods.
Title from e-book title screen (viewed August 21, 2009).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2009
Available via World Wide Web.
ISBN: 9786611244477
Source: 124447MIL
LCCN: 2005933780
Nat. Bib. No.: GBA639068bnb
Nat. Bib. Agency Control No.: 013443013UkSubjects--Topical Terms:
73245
Marketing research.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.2 / .M623 2006eb
Dewey Class. No.: 658.83 22
Qualitative marketing research = a cultural approach /
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