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Global advertising, attitudes and au...

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Wilson, Tony.

Global advertising, attitudes and audiences /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global advertising, attitudes and audiences // Tony Wilson.
Author:	Wilson, Tony.
Published:	New York :Routledge, : c2011.,
Description:	xiv, 167 p. ;24 cm.;
Subject:	Telemarketing. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1114/2010005071-b.html
ISBN:	9780415875974 (hbk.) :

Global advertising, attitudes and audiences /
Wilson, Tony.

Global advertising, attitudes and audiences /Tony Wilson. - New York :Routledge,c2011. - xiv, 167 p. ;24 cm. - Routledge advances in management and business studies ;44. - Routledge advances in management and business studies ;44..

Includes bibliographical references (p. [141]-160) and index.

ISBN: 9780415875974 (hbk.) :NT3492

LCCN: 2010005071Subjects--Topical Terms:

133194
Telemarketing.

LC Class. No.: HF5823 / .W52 2011

Dewey Class. No.: 659

Global advertising, attitudes and audiences /
LDR:00873cam 2200241 a 4500 001 103362
005 20110920163756.0
008 111020s2011 nyu b 001 0 eng
010 $a 2010005071
020 $a 9780415875974 (hbk.) : $c NT3492
020 $a 9780203846346 (ebk.)
020 $a 0415875978 (hbk.)
035 $a (OCoLC)ocn526106426
035 $a 00011113
040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d CDX $d DLC
041 0 $a eng
050 0 0 $a HF5823 $b .W52 2011
082 0 0 $a 659 $2 22
100 1 $a Wilson, Tony. $3 159305
245 1 0 $a Global advertising, attitudes and audiences / $c Tony Wilson.
260 $a New York : $c c2011. $b Routledge,
300 $a xiv, 167 p. ; $c 24 cm.
490 1 $a Routledge advances in management and business studies ; $v 44
504 $a Includes bibliographical references (p. [141]-160) and index.
650 0 $a Telemarketing. $3 133194
650 0 $a Advertising. $3 97296
830 0 $a Routledge advances in management and business studies ; $v 44. $3 159306 $3 178174
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1114/2010005071-b.html

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