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The discourse of commercialization = a multi-perspectived analysis /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The discourse of commercialization/ Jonathan Crichton.
Reminder of title:	a multi-perspectived analysis /
Author:	Crichton, Jonathan.
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2011.,
Description:	p. cm.
Subject:	Discourse analysis. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230295230 (electronic bk.)

The discourse of commercialization = a multi-perspectived analysis /
Crichton, Jonathan.

The discourse of commercializationa multi-perspectived analysis /[electronic resource] :Jonathan Crichton. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - p. cm. - Palgrave studies in professional and organizational discourse.

Includes bibliographical references and index.

List of Figures and Tables -- Acknowledgements -- Introduction -- Why A Multi-Perspectived Approach to Discourse? -- Framing the Discourse of Commercialization -- Professional Practice as a Site of Struggle -- Constructing Communities of Consumption -- The Role of Macro Actors in Professional Practice -- Understanding Practice and Informing Change -- Appendix 1: Diary Coding System -- Appendix 2: Brochure Coding System.

The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2011.

Mode of access: World Wide Web.

ISBN: 9780230295230 (electronic bk.)

Source: 486285Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

85734
Discourse analysis.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: P302 / .C683 2010

Dewey Class. No.: 401/.41

The discourse of commercialization = a multi-perspectived analysis /
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