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Battles to bridges = U.S. strategic communication and public diplomacy after 9/11 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Battles to bridges/ R.S. Zaharna.
Reminder of title:	U.S. strategic communication and public diplomacy after 9/11 /
Author:	Zaharna, R. S.,
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2010.,
Description:	xi, 233 p. :ill. :
Subject:	Diplomacy. -
Subject:	United States - Social policy - 1993- -
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230277922

Battles to bridges = U.S. strategic communication and public diplomacy after 9/11 /
Zaharna, R. S.,1956-

Battles to bridgesU.S. strategic communication and public diplomacy after 9/11 /[electronic resource] :R.S. Zaharna. - Basingstoke [England] ;Palgrave Macmillan,2010. - xi, 233 p. :ill. - Studies in diplomacy and international relations.

Includes bibliographical references and index.

America's Communication Problem -- Battle for Hearts and Minds -- Search for Answers -- Changing Dynamics and Strategic Vision -- Soft Power Differential -- Communication, Culture & Identity inPublic Diplomacy-- Strategy& Tactics: Conceptual Frameworks -- Grand Strategy: From Battles to Bridges.

In today's global communication era, US public diplomacy needs to stop fighting unwinnable information battles and start building strategiccommunication bridges. R. S. Zaharna provides a probing analysis of how the interplay of politics, culture, identity and communication undermined US post 9/11 public diplomacy in the Arab and Islamic worlds and illustrates how the US can more effectivelycommunicate with culturally diverse publics by using relationship-building and networking strategies. Battles to Bridges explains how the underlying communication and political dynamics have redefinedwhat 'strategic communication' means in today's international arena. Using a rich, interdisciplinary approach, Zaharna breaks new ground in public diplomacy theory building and introduces much neededconceptual tools for systematically designing and analyzing new strategic communication initiatives.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230277922Subjects--Topical Terms:

231286
Diplomacy.
Subjects--Geographical Terms:

84632
United States
--Social policy--1993-Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: JZ1480 / .Z337 2010

Dewey Class. No.: 327.73

Battles to bridges = U.S. strategic communication and public diplomacy after 9/11 /
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504 $a Includes bibliographical references and index.
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520 $a In today's global communication era, US public diplomacy needs to stop fighting unwinnable information battles and start building strategiccommunication bridges. R. S. Zaharna provides a probing analysis of how the interplay of politics, culture, identity and communication undermined US post 9/11 public diplomacy in the Arab and Islamic worlds and illustrates how the US can more effectivelycommunicate with culturally diverse publics by using relationship-building and networking strategies. Battles to Bridges explains how the underlying communication and political dynamics have redefinedwhat 'strategic communication' means in today's international arena. Using a rich, interdisciplinary approach, Zaharna breaks new ground in public diplomacy theory building and introduces much neededconceptual tools for systematically designing and analyzing new strategic communication initiatives.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 14, 2010). $n Access may be restricted to users at subscribing institutions.
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