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Advertising, subjectivity and the nineteenth-century novel = Dickens,Balzac and the language of the walls /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advertising, subjectivity and the nineteenth-century novel/ Sara Thornton.
Reminder of title:	Dickens,Balzac and the language of the walls /
Author:	Thornton, Sara.
Published:	Basingstoke :Palgrave Macmillan, : c2009.,
Description:	xi, 214 p. :ill. ; : 23 cm.;
Subject:	Advertising copy - History - 19th century. -
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230236745

Advertising, subjectivity and the nineteenth-century novel = Dickens,Balzac and the language of the walls /
Thornton, Sara.

Advertising, subjectivity and the nineteenth-century novelDickens,Balzac and the language of the walls /[electronic resource] :Sara Thornton. - Basingstoke :Palgrave Macmillan,c2009. - xi, 214 p. :ill. ;23 cm. - Palgrave studies in nineteenth-century writing and culture. - Palgrave studies in nineteenth-century writing and culture..

Includes bibliographical references and index.

Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS:SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENTAS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of Câesar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index.

Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon itscreative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be inthe world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230236745

Standard No.: 10.1057/9780230236745doiSubjects--Personal Names:

88509
Dickens, Charles,
1812-1870--Criticism and interpretation.Subjects--Topical Terms:

306523
Advertising copy
--History--19th century.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: PN3499 / .T49 2009

Dewey Class. No.: 809.3034

Advertising, subjectivity and the nineteenth-century novel = Dickens,Balzac and the language of the walls /
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245 1 0 $a Advertising, subjectivity and the nineteenth-century novel $h [electronic resource] : $b Dickens,Balzac and the language of the walls / $c Sara Thornton.
260 $a Basingstoke : $c c2009. $b Palgrave Macmillan,
300 $a xi, 214 p. : $b ill. ; $c 23 cm.
490 1 $a Palgrave studies in nineteenth-century writing and culture
504 $a Includes bibliographical references and index.
505 0 $a Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS:SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENTAS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of Câesar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index.
520 $a Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon itscreative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be inthe world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 24, 2009). $n Access may be restricted to users at subscribing institutions.
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