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The global advantage = how world-class organizations improve performance through globalization /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The global advantage/ Michael J. Marquardt.
Reminder of title:	how world-class organizations improve performance through globalization /
remainder title:	How world-class organizations improve performance through globalization
Author:	Marquardt, Michael J.
Published:	Houston, Tex. :Gulf Pub., : 1999.,
Description:	1 online resource (xiv, 266 p.) :ill. :
Subject:	International business enterprises. -
Online resource:	http://www.sciencedirect.com/science/book/9780884153580
ISBN:	9780884153580 (electronic bk.)

The global advantage = how world-class organizations improve performance through globalization /
Marquardt, Michael J.

The global advantagehow world-class organizations improve performance through globalization /[electronic resource] :How world-class organizations improve performance through globalizationMichael J. Marquardt. - Houston, Tex. :Gulf Pub.,1999. - 1 online resource (xiv, 266 p.) :ill. - Improving human performance series. - Improving human performance series..

Includes bibliographical references and index.

Front Cover; The Global Advantage: How World-Class Organizations Improve Performance Through Globalization; Copyright Page; Contents; Acknowledgments; Preface; Chapter 1 A Global World; Chapter 2 Power and Challenges of the Global Company; Chapter 3 The GlobalSuccess Model; Chapter 4 Creating a Global Corporate Culture; Chapter 5 Globalizing Human Resources; Chapter 6 Strategies for Global Success; Chapter 7 Globalizing Operations; Chapter 8 Globalizing Structures; Chapter 9 Globalizing Learning; Chapter 10 Global Steps Toward Global Success.

In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your: * corporate culture * human resources * strategies * operations * structure * learning You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status. In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.

ISBN: 9780884153580 (electronic bk.)Subjects--Topical Terms:

73270
International business enterprises.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD2755.5 / .M364 1999eb

Dewey Class. No.: 658/.049

The global advantage = how world-class organizations improve performance through globalization /
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520 $a In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your: * corporate culture * human resources * strategies * operations * structure * learning You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status. In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.
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