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Mobile marketing for dummies
~
ebrary, Inc.
Mobile marketing for dummies
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Mobile marketing for dummies/ by Michael Becker and John Arnold.
Author:
Becker, Michael.
other author:
Arnold, John.
Published:
Indianapolis, Ind. :Wiley Pub., Inc, : 2010.,
Description:
xviii, 362 p.
Subject:
Marketing. -
Online resource:
An electronic book accessible through the World Wide Web; click to view
ISBN:
9780470616680 (pbk : alk. paper)
Mobile marketing for dummies
Becker, Michael.
Mobile marketing for dummies
[electronic resource] /by Michael Becker and John Arnold. - Indianapolis, Ind. :Wiley Pub., Inc,2010. - xviii, 362 p. - --For dummies. - --For dummies..
Includes bibliographical references and index.
pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
ISBN: 9780470616680 (pbk : alk. paper)Subjects--Topical Terms:
73316
Marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415 / .B43 2010eb
Dewey Class. No.: 658.8720285
Mobile marketing for dummies
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pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
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Available via World Wide Web.
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An electronic book accessible through the World Wide Web; click to view
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