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Interpretation in social life, socia...

O'Shaugnessy, John, (1927-)

Interpretation in social life, social science, and marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Interpretation in social life, social science, and marketing/ John O'Shaugnessy.
Author:	O'Shaugnessy, John,
Published:	New York :Routledge, : 2009.,
Description:	viii, 227 p. ;24 cm.;
Subject:	Social sciences. -
Online resource:	Click here to view
ISBN:	9780203871010 (e-book : PDF)

Interpretation in social life, social science, and marketing
O'Shaugnessy, John,1927-

Interpretation in social life, social science, and marketing[electronic resource] /John O'Shaugnessy. - New York :Routledge,2009. - viii, 227 p. ;24 cm. - Routledge interpretive marketing research ;9. - Routledge interpretive marketing research series ;8..

Includes bibliographical references and index.

Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.

Mode of access: World Wide Web.

ISBN: 9780203871010 (e-book : PDF)Subjects--Topical Terms:

88638
Social sciences.

LC Class. No.: BF367 / .O85 2009

Dewey Class. No.: 153.32

Interpretation in social life, social science, and marketing
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020 $a 9780203871010 (e-book : PDF)
020 $a 9780415777582 (hbk.)
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050 0 0 $a BF367 $b .O85 2009
082 0 0 $a 153.32 $2 22
100 1 $a O'Shaugnessy, John, $d 1927- $3 335029
245 1 0 $a Interpretation in social life, social science, and marketing $h [electronic resource] / $c John O'Shaugnessy.
260 $a New York : $c 2009. $b Routledge,
300 $a viii, 227 p. ; $c 24 cm.
490 1 $a Routledge interpretive marketing research ; $v 9
504 $a Includes bibliographical references and index.
505 0 $a Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.
538 $a Mode of access: World Wide Web.
650 0 $a Social sciences. $3 88638
650 0 $a Marketing. $3 73316
650 0 $a Visualization. $3 122608
650 0 $a Imagery (Psychology) $3 262607
776 1 $z 9780415777582
830 0 $a Routledge interpretive marketing research series ; $v 8. $3 264623
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203871014 $z Click here to view

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