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Seeing spots = a functional analysis...
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Benoit, William L.
Seeing spots = a functional analysis of presidential television advertisements, 1952-1996 /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Seeing spots/ William L. Benoit.
Reminder of title:
a functional analysis of presidential television advertisements, 1952-1996 /
Author:
Benoit, William L.
Published:
Westport, Conn. :Praeger, : 1999.,
Description:
xii, 238 p. :ill. ; : 24 cm.;
Series:
Praeger series in political communication,
Subject:
Presidents - Election. - United States -
Online resource:
http://www.ebooks.greenwood.com/reader.jsp?x=200054F4&p=cover
ISBN:
0313003254 (electronic bk.)
Seeing spots = a functional analysis of presidential television advertisements, 1952-1996 /
Benoit, William L.
Seeing spots
a functional analysis of presidential television advertisements, 1952-1996 /[electronic resource] :William L. Benoit. - Westport, Conn. :Praeger,1999. - xii, 238 p. :ill. ;24 cm. - Praeger series in political communication,1062-5623.
Includes bibliographical references.
Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.
Available via the World Wide Web.
ISBN: 0313003254 (electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
246268
Presidents
--Election.--United StatesIndex Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: JK524 / .B46 1999eb
Dewey Class. No.: 324.7/3/097309045
Seeing spots = a functional analysis of presidential television advertisements, 1952-1996 /
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a functional analysis of presidential television advertisements, 1952-1996 /
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Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
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