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Understanding brands
~
Cheverton, Peter.
Understanding brands
Record Type:
Electronic resources : Monograph/item
Title/Author:
Understanding brands/ Peter Cheverton.
Author:
Cheverton, Peter.
other author:
Cheverton, Peter.
Published:
London :Kogan Page, : c2006.,
Description:
x, 139 p. :ill. ; : 22 cm.;
Notes:
Title from e-book title screen (viewed October 16, 2007).
Series:
Creating success
Subject:
Product management. -
Online resource:
Connect to MyiLibrary resource
ISBN:
9786610473946
Understanding brands
Cheverton, Peter.
Understanding brands
[electronic resource] /Peter Cheverton. - London :Kogan Page,c2006. - x, 139 p. :ill. ;22 cm. - Creating success.
Title from e-book title screen (viewed October 16, 2007).
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610473946Subjects--Topical Terms:
73244
Product management.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.15
Dewey Class. No.: 658.8'27
Understanding brands
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Creating success
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Title from e-book title screen (viewed October 16, 2007).
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Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
533
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Electronic reproduction.
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UK :
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MyiLibrary,
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2007
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Available via World Wide Web.
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Access may be limited to MIL affiliated libraries.
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Product management.
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Cheverton, Peter.
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http://www.myilibrary.com?id=47394
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