McDonald, Malcolm.
Overview
| Works: | 1 works in 4 publications in 1 languages | |
|---|---|---|
Titles
Key account management : = the definitive guide /
by:
McDonald, Malcolm.; Woodburn, Diana.
(Language materials, printed)
Malcolm McDonald on marketing planning = understanding marketing plans and strategy /
by:
MyiLibrary.; McDonald, Malcolm.
(Electronic resources)
Marketing accountability = how to measure marketing effectiveness /
by:
McDonald, Malcolm.; ebrary, Inc.; Mouncey, Peter.
(Electronic resources)
Marketing due diligence = reconnecting strategy to share price /
by:
MyiLibrary.; McDonald, Malcolm.; Ward, Keith, (1949-); Smith, Brian D., (BSc (Hons))
(Electronic resources)