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Glynn, Mark S.

概要

作品:	1 作品在 2 項出版品 1 種語言

書目資訊

Business-to-business brand management = theory, research and executive case study exercises / by: Woodside, Arch G.; Glynn, Mark S.; ebrary, Inc. (書目-電子資源)

Business-to-business marketing management = strategies, cases, and solutions / by: Woodside, Arch G.; Glynn, Mark S. (書目-電子資源)

主題

Brand name products- Management. Industrial marketing. Marketing- Management. Product management.

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