Glynn, Mark S.
Overview
Works: | 1 works in 2 publications in 1 languages |
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Titles
Business-to-business brand management = theory, research and executive case study exercises /
by:
Woodside, Arch G.; Glynn, Mark S.; ebrary, Inc.
(Electronic resources)
Business-to-business marketing management = strategies, cases, and solutions /
by:
Woodside, Arch G.; Glynn, Mark S.
(Electronic resources)