Languages
Rajagopal, (1957-,)
Overview
Works: | 1 works in 1 publications in 1 languages |
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Titles
Managing social media and consumerism : = the grapevine effect in competitive markets /
by:
Rajagopal, (1957-,)
(Electronic resources)
Subjects
BUSINESS & ECONOMICS / Management.
Social media.
Consumer behavior.
Online social networks.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / International / General.
Marketing- Social aspects.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
Internet marketing.
BUSINESS & ECONOMICS / Organizational Behavior