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Steenkamp, Jan-Benedict E. M.

Overview

Works:	2 works in 1 publications in 1 languages

Titles

Brand Breakout = How Emerging Market Brands Will Go Global. by: Steenkamp, Jan-Benedict E. M.; Kumar, Nirmalya. (Electronic resources)

Subjects

Branding (Marketing) Brand name products. Brand name products- Developing countries. BUSINESS & ECONOMICS / Marketing / General Branding (Marketing)- Developing countries. BUSINESS & ECONOMICS / Distribution

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