Languages
Michman, Ronald D.
Overview
| Works: | 1 works in 3 publications in 1 languages | |
|---|---|---|
Titles
Lifestyle marketing = reaching the new American consumer /
by:
Mazze, Edward M.; Greco, Alan James, (1950-); Michman, Ronald D.
(Electronic resources)
Retailing triumphs and blunders = victims of competition in the new age of marketing management /
by:
Michman, Ronald D.; Greco, Alan James, (1950-)
(Electronic resources)
The affluent consumer = marketing and selling the luxury lifestyle /
by:
Mazze, Edward M.; Michman, Ronald D.
(Electronic resources)
Subjects