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Greco, Alan James, (1950-)

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Lifestyle marketing = reaching the new American consumer / by: Mazze, Edward M.; Greco, Alan James, (1950-); Michman, Ronald D. (Electronic resources)

Retailing triumphs and blunders = victims of competition in the new age of marketing management / by: Michman, Ronald D.; Greco, Alan James, (1950-) (Electronic resources)

Subjects

Consumer behavior- United States. Consumers' preferences- United States. Target marketing- United States. Market segmentation- United States. Retail trade- Management. Retail trade- Decision making. Lifestyles- United States.

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