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Eastin, Matthew S.

概要

作品:	1 works in 1 publications in 1 languages

Titles

Handbook of research on digital media and advertising = user generated content consumption / by: Eastin, Matthew S.; Burns, Neal M., (1933-); IGI Global.; Daugherty, Terry, (1971-) (Electronic resources)

Subjects

Consumer behavior. Internet marketing- Social aspects. Advertising- Social aspects. Digital media- Social aspects.

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