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Falkenreck, Christine.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches / by: Falkenreck, Christine.; SpringerLink (Online service) (Electronic resources)

Subjects

Customer relations. Economics/Management Science. e-Commerce/e-business. Export marketing. Relationship marketing. Marketing. Intercultural communication.

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