鄭紹成 ((行銷學))

Overview

Works:	1 works in 2 publications in 1 languages

Titles

管理學 : = 迎向多元挑戰 = Management : facing diversified challenge / by: 高于歡 ((國際貿易)); 陳鉦達 ((管理科學)); 鄭紹成 ((行銷學)) (Language materials, printed)

顧客關係管理 : = 有效創造顧客價值 = Customer relationship management : creating customer values / by: 鄭紹成 ((行銷學)); 王雪瀞 ((管理科學)) (Language materials, printed)

Subjects