范惟翔

現代行銷管理 : 理論與實務 by: 范惟翔 (Language materials, printed)

行銷管理 = Marketing management : 策略.個案與應用; strategy,cases and practices by: 范惟翔 (Language materials, printed) , [著 ]

行銷學原理 : 全球觀點 by: 范惟翔; Kotler, Philip; 楊璨瑜; 科特勒 ((Kotler, Philip)) (Language materials, printed) , [譯]