行銷研究
by:
阿克爾 ((Aaker, David A.)); Kumar, V.; Aaker, David A.; Day, George S.; 戴伊 ((Day, George S.)); 洪綾君; 庫麥 ((Kumar, V.))
(Language materials, printed)
, [原著]
品牌行銷法則 : 如何打造強勢品牌?
by:
湯宗勳; Aaker, David A.; 沈雲驄; 阿克爾 ((Aaker, David A.))
(Language materials, printed)
, [原著]
品牌經營
by:
畢爾 ((Biel, Alexander L.)); 阿克爾 ((Aaker, David A.)); 朝陽堂編輯部; Aaker, David A.; Biel, Alexander L.
(Language materials, printed)
, [作]
