陳, 正芬,
Overview
Works: | 1 works in 8 publications in 1 languages |
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Titles
創新者的實踐 = 達成有效差異化、加速產品上市、提升企業獲利的創新執行力 /
by:
陳, 正芬,; 沃克斯|q(Works, James),; 喬治|q(George, Michael L.),; 華生-漢普菲爾|q(Watson-Hemphill, Kimberly),
(Electronic resources)
贏利競賽 = 透過聰明定價、打造品牌,讓企業營收持續成長 /
by:
戴, 至中,; 達特斯|q(Docters, Robert G.),; 陳, 正芬,
(Electronic resources)
Subjects
Corporate governance.
銷售.
Information technology- China.
組織(管理).
Internet industry- China.
企業管理.
中國.
大眾傳播.
理財.
Strategic planning.
市場學.
Corporate governance- United States.
Communication in marketing.
職場成功法.
High technology industries- China.
溝通.
Business planning.
Mass media.
品牌.
價格.
投資.
Publicity.