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O'Leary, Steve.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Building buzz to beat the big boys = word-of-mouth marketing for small businesses / by: O'Leary, Steve.; Sheehan, Kim. (Electronic resources)

Small business smarts = building buzz with social media / by: O'Leary, Steve.; Lentz, Sterling.; Sheehan, Kim. (Electronic resources)

Subjects

Internet marketing. Online social networks- Economic aspects. Word-of-mouth advertising. Small business marketing. Social media- Economic aspects. Customer relations- Technological innovations. Small business- Marketing.

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