Languages
Berghoff, Hartmut.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
The rise of marketing and market research
by:
Berghoff, Hartmut.; Scranton, Philip.; Spiekermann, Uwe, (1963-)
(Electronic resources)
Decoding Modern Consumer Societies
by:
Berghoff, Hartmut.; Spiekermann, Uwe, (1963-); Palgrave Connect (Online Service)
(Electronic resources)
Subjects
Economic history.
HISTORY / Social History.
BUSINESS & ECONOMICS / Marketing / General
HISTORY / Modern / 20th Century.
SOCIAL SCIENCE / Sociology / General.
Marketing- History.
SOCIAL SCIENCE / Anthropology / Cultural
BUSINESS & ECONOMICS / Sales & Selling / General
BUSINESS & ECONOMICS / Consumer Behavior.
SOCIAL SCIENCE / Popular Culture
Marketing research- History.
Consumption (Economics)- History.
POLITICAL SCIENCE / Public Policy / Cultural Policy
BUSINESS & ECONOMICS / Commerce