戴國良

Overview

Works:	22 works in 22 publications in 1 languages

Titles

服務業行銷與管理 = Service marketing and management : 服務策略、實務經營、與本土案例 by: 戴國良 (Language materials, printed) , [編著]

企業管理實務個案分析 = Business management by: 戴國良 (Language materials, printed) , [著]

行銷企劃管理 = Marketing planning : 理論與實務 by: 戴國良 (Language materials, printed) , [著]

定價管理 by: 戴國良 (Language materials, printed) , [著]

整合行銷傳播 = Intergrated marketing communicaion : 全方位理論架構與本土實務個案 by: 戴國良 (Language materials, printed) , [著]

觀光行銷學 : 向觀光大國邁進 by: 戴國良 (Language materials, printed) , [著]

企業管理實務個案分析 = Business management by: 戴國良 (Language materials, printed) , [著]

數位行銷 = Digital marketing : 「傳統行銷」「數位行銷」並用的時代 by: 戴國良 (Language materials, printed) , [著]

圖解企業管理(MBA學) by: 戴國良 (Language materials, printed) , [著]

品牌行銷與管理 = Brand marketing & management by: 戴國良 (Language materials, printed) , [著]

Subjects