曾光華

Overview

Works:	10 works in 10 publications in 1 languages

Titles

行銷企劃 = Marketing planning : 邏輯、創意、執行力; logic, creativity, implementation by: 曾光華 (Language materials, printed) , [著]

行銷管理概論 = Essentials of marketing management : 探索原理與體驗實務; principles and practices by: 曾光華 (Language materials, printed) , [著]

行銷企劃 = Marketing planning : 邏輯、創意、執行力; logic, creativity, implementation by: 曾光華 (Language materials, printed) , [著]

行銷學 by: 曾光華 (Language materials, printed) , [編著]

行銷學原理 = Principles of marketing by: 曾光華; 饒怡雲 (Language materials, printed) , [著]

消費者行為 = Consumer behavior : 洞察生活、掌握行銷; life and marketing by: 曾光華 (Language materials, printed) , [著]

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: 曾光華 (Language materials, printed) , [著]

行銷管理個案 : 實務與決策導向 by: 曾光華 (Language materials, printed) , [著 ]

消費者行為 = Consumer behavior : 洞察生活、掌握行銷; life and marketing by: 曾光華 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

Subjects