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Customer relationship management : =...

Gilbert, Faye W.

Customer relationship management : = integrating marketing strategy and information technology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer relationship management :/ William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
Reminder of title:	integrating marketing strategy and information technology /
Author:	Zikmund, William G.
other author:	Gilbert, Faye W.
Published:	Hoboken, N.J. :Wiley, : c2003.,
Description:	xix, 179 p. :ill. ; : 23 cm.;
Subject:	Customer relations - Management. -
Online resource:	http://www.loc.gov/catdir/toc/wiley032/2003544944.html
ISBN:	0471271373 (pbk.) :

Customer relationship management : = integrating marketing strategy and information technology /
Zikmund, William G.

Customer relationship management :integrating marketing strategy and information technology /William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. :Wiley,c2003. - xix, 179 p. :ill. ;23 cm.

Includes bibliographical references and indexes.

ISBN: 0471271373 (pbk.) :NT1801

LCCN: 2003544944

Nat. Bib. No.: GBA3-17589Subjects--Topical Terms:

93903
Customer relations
--Management.

LC Class. No.: HF5415.55 / .Z55 2003

Dewey Class. No.: 658.812

Customer relationship management : = integrating marketing strategy and information technology /
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020 $a 0471271373 (pbk.) : $c NT1801
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100 1 $a Zikmund, William G. $3 158703
245 1 0 $a Customer relationship management : $b integrating marketing strategy and information technology / $c William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
260 $a Hoboken, N.J. : $c c2003. $b Wiley,
300 $a xix, 179 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Customer relations $x Management. $3 93903
650 0 $a Relationship marketing. $3 131657
650 0 $a Customer relations $x Management $x Data processing. $3 158704
700 1 $a Gilbert, Faye W. $3 158701
700 1 $a McLeod, Raymond. $3 158702
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley032/2003544944.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley038/2003544944.html