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Kleppner's Advertising procedure /

~

Lane, W. Ronald, (1940-)

Kleppner's Advertising procedure /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Kleppner's Advertising procedure // W. Ronald Lane, Karen Whitehill King, Tom Reichert.
remainder title:	Advertising procedure
Author:	Lane, W. Ronald,
other author:	King, Karen Whitehill.
Published:	Boston :Prentice Hall/Pearson, : c2011.,
Description:	xx, 817 p. :ill. (chiefly col.), ports. (chiefly col.) ; : 29 cm.;
Subject:	Advertising. -
ISBN:	9780136110828 (hbk.)

Kleppner's Advertising procedure /
Lane, W. Ronald,1940-

Kleppner's Advertising procedure /Advertising procedureW. Ronald Lane, Karen Whitehill King, Tom Reichert. - 18th ed. - Boston :Prentice Hall/Pearson,c2011. - xx, 817 p. :ill. (chiefly col.), ports. (chiefly col.) ;29 cm.

Includes bibliographical references (p. 789-799) and index.

ISBN: 9780136110828 (hbk.)

LCCN: 2009046216

Nat. Bib. No.: GBB012862bnbSubjects--Topical Terms:

97296
Advertising.

LC Class. No.: HF5823 / .K45 2011

Dewey Class. No.: 659.1

Kleppner's Advertising procedure /
LDR:00900cam 2200265 a 4500 001 103341
005 20110920163540.0
008 111020s2011 mauac b 001 0 eng
010 $a 2009046216
015 $a GBB012862 $2 bnb
020 $a 9780136110828 (hbk.)
020 $a 0136110827 (hbk.) : $c NT5653
020 $a 9780132465519 (pbk.)
020 $a 0132465515 (pbk.)
035 $a (OCoLC)ocn457155909
035 $a 00011092
040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d OCLCQ $d EQO $d CDX $d UKM $d DLC
041 0 $a eng
050 0 0 $a HF5823 $b .K45 2011
082 0 0 $a 659.1 $2 22
100 1 $a Lane, W. Ronald, $d 1940- $3 159283
245 1 0 $a Kleppner's Advertising procedure / $c W. Ronald Lane, Karen Whitehill King, Tom Reichert.
246 3 0 $a Advertising procedure
250 $a 18th ed.
260 $a Boston : $c c2011. $b Prentice Hall/Pearson,
300 $a xx, 817 p. : $b ill. (chiefly col.), ports. (chiefly col.) ; $c 29 cm.
504 $a Includes bibliographical references (p. 789-799) and index.
650 0 $a Advertising. $3 97296
700 1 $a King, Karen Whitehill. $3 159281
700 1 $a Reichert, Tom. $3 159282

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B011092

總館西文區

一般圖書流通(BOOK_CIR)

一般圖書

HF5823 K45 2011

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1 records • Pages 1 •
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