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Listen first! : = turning social med...
~
Rappaport, Stephen D., (1952-)
Listen first! : = turning social media conversations into business advantage /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Listen first! :/ Stephen D. Rappaport.
Reminder of title:
turning social media conversations into business advantage /
Author:
Rappaport, Stephen D.,
Published:
Hoboken, N.J. :John Wiley & Sons, : c2011.,
Description:
xiii, 302 p. :ill. ; : 24 cm.;
Notes:
"A playbook from the advertising research foundation"--Cover.
Subject:
Internet marketing. -
Online resource:
http://catalogimages.wiley.com/images/db/jimages/9780470935514.jpg
ISBN:
9780470935514 (hbk.) :
Listen first! : = turning social media conversations into business advantage /
Rappaport, Stephen D.,1952-
Listen first! :
turning social media conversations into business advantage /Stephen D. Rappaport. - Hoboken, N.J. :John Wiley & Sons,c2011. - xiii, 302 p. :ill. ;24 cm.
"A playbook from the advertising research foundation"--Cover.
Includes bibliographical references (p. 261-272) and index.
ISBN: 9780470935514 (hbk.) :NT682
LCCN: 2011005755Subjects--Topical Terms:
73029
Internet marketing.
LC Class. No.: HF5415.1265 / .R37 2011
Dewey Class. No.: 658.8/72
Listen first! : = turning social media conversations into business advantage /
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1952-
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Listen first! :
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turning social media conversations into business advantage /
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xiii, 302 p. :
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ill. ;
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"A playbook from the advertising research foundation"--Cover.
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Includes bibliographical references (p. 261-272) and index.
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Internet marketing.
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http://catalogimages.wiley.com/images/db/jimages/9780470935514.jpg
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