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The marketing century : = how market...

Kourdi, Jeremy.

The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The marketing century :/ edited by Jeremy Kourdi.
Reminder of title:	how marketing drives business and shapes society : The Chartered Institute of Marketing /
other author:	Kourdi, Jeremy.
Published:	Chichester, West Sussex, U.K. :Wiley, : c2011.,
Description:	272 p. :ill. ; : 24 cm.;
Subject:	Marketing - History. -
ISBN:	9780470660157 (hbk.) :

The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /
The marketing century :how marketing drives business and shapes society : The Chartered Institute of Marketing /edited by Jeremy Kourdi. - Chichester, West Sussex, U.K. :Wiley,c2011. - 272 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780470660157 (hbk.) :NT954Subjects--Corporate Names:

159385
Chartered Institute of Marketing
--History.Subjects--Topical Terms:

159386
Marketing
--History.

LC Class. No.: HF5415 / .M37 2011

Dewey Class. No.: 658.8

The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /
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082 0 4 $a 658.8 $2 22
245 0 4 $a The marketing century : $b how marketing drives business and shapes society : The Chartered Institute of Marketing / $c edited by Jeremy Kourdi.
260 $a Chichester, West Sussex, U.K. : $c c2011. $b Wiley,
300 $a 272 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
610 2 0 $a Chartered Institute of Marketing $x History. $3 159385 $3 178180
650 0 $a Marketing $x History. $3 159386
700 1 $a Kourdi, Jeremy. $3 159384