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The marketing century : = how market...

Kourdi, Jeremy.

The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The marketing century :/ edited by Jeremy Kourdi.
其他題名:	how marketing drives business and shapes society : The Chartered Institute of Marketing /
其他作者:	Kourdi, Jeremy.
出版者:	Chichester, West Sussex, U.K. :Wiley, : c2011.,
面頁冊數:	272 p. :ill. ; : 24 cm.;
標題:	Marketing - History. -
ISBN:	9780470660157 (hbk.) :

The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /
The marketing century :how marketing drives business and shapes society : The Chartered Institute of Marketing /edited by Jeremy Kourdi. - Chichester, West Sussex, U.K. :Wiley,c2011. - 272 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780470660157 (hbk.) :NT954Subjects--Corporate Names:

159385
Chartered Institute of Marketing
--History.Subjects--Topical Terms:

159386
Marketing
--History.

LC Class. No.: HF5415 / .M37 2011

Dewey Class. No.: 658.8

The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /
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