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The marketing century : = how market...
~
Kourdi, Jeremy.
The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The marketing century :/ edited by Jeremy Kourdi.
其他題名:
how marketing drives business and shapes society : The Chartered Institute of Marketing /
其他作者:
Kourdi, Jeremy.
出版者:
Chichester, West Sussex, U.K. :Wiley, : c2011.,
面頁冊數:
272 p. :ill. ; : 24 cm.;
標題:
Marketing - History. -
ISBN:
9780470660157 (hbk.) :
The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /
The marketing century :
how marketing drives business and shapes society : The Chartered Institute of Marketing /edited by Jeremy Kourdi. - Chichester, West Sussex, U.K. :Wiley,c2011. - 272 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 9780470660157 (hbk.) :NT954Subjects--Corporate Names:
159385
Chartered Institute of Marketing
--History.Subjects--Topical Terms:
159386
Marketing
--History.
LC Class. No.: HF5415 / .M37 2011
Dewey Class. No.: 658.8
The marketing century : = how marketing drives business and shapes society : The Chartered Institute of Marketing /
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