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ROI of $ocial media : = how to impro...

Dimos, Jerry.

ROI of $ocial media : = how to improve the return on your social marketing investment /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	ROI of $ocial media :/ Guy Powell, Steven Groves, Jerry Dimos.
Reminder of title:	how to improve the return on your social marketing investment /
remainder title:	ROI of social media
Author:	Powell, Guy R.
other author:	Groves, Steven.
Published:	Singapore :John Wiley & Sons (Asia), : c2011.,
Description:	xviii, 289 p. :ill. ; : 24 cm.;
Subject:	Internet marketing. -
ISBN:	9780470827413 (hbk.) :

ROI of $ocial media : = how to improve the return on your social marketing investment /
Powell, Guy R.

ROI of $ocial media :how to improve the return on your social marketing investment /ROI of social mediaGuy Powell, Steven Groves, Jerry Dimos. - Singapore :John Wiley & Sons (Asia),c2011. - xviii, 289 p. :ill. ;24 cm.

Includes bibliographical references (p. 279) and index.

ISBN: 9780470827413 (hbk.) :NT817

LCCN: 2011414226

Nat. Bib. No.: GBB0A4301bnbSubjects--Topical Terms:

73029
Internet marketing.

LC Class. No.: HF5415.1265 / .P69 2011

Dewey Class. No.: 658.802

ROI of $ocial media : = how to improve the return on your social marketing investment /
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245 1 0 $a ROI of $ocial media : $b how to improve the return on your social marketing investment / $c Guy Powell, Steven Groves, Jerry Dimos.
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504 $a Includes bibliographical references (p. 279) and index.
650 0 $a Internet marketing. $3 73029
650 0 $a Social media $x Marketing. $3 159370
650 0 $a Social media $x Economic aspects. $3 159303
650 0 $a Online social networks $x Economic aspects. $3 159395
650 0 $a Social marketing. $3 88260
700 1 $a Groves, Steven. $3 159392
700 1 $a Dimos, Jerry. $3 159393