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The business of influence : = refram...

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Sheldrake, Philip, (1971-)

The business of influence : = reframing marketing and PR for the digital age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The business of influence :/ Philip Sheldrake.
Reminder of title:	reframing marketing and PR for the digital age /
Author:	Sheldrake, Philip,
Published:	The Atrium, Southern Gate, Chichester, West Sussex :Wiley, : c2011.,
Description:	xxi, 210 p. :ill. ; : 24 cm.;
Subject:	Internet marketing. -
Online resource:	http://catdir.loc.gov/catdir/enhancements/fy1108/2011007714-t.html
ISBN:	9780470978627 (hbk.) :

The business of influence : = reframing marketing and PR for the digital age /
Sheldrake, Philip,1971-

The business of influence :reframing marketing and PR for the digital age /Philip Sheldrake. - The Atrium, Southern Gate, Chichester, West Sussex :Wiley,c2011. - xxi, 210 p. :ill. ;24 cm.

Includes bibliographical references (p. [197]-204) and index.

ISBN: 9780470978627 (hbk.) :NT954

LCCN: 2011007714Subjects--Topical Terms:

73029
Internet marketing.

LC Class. No.: HF5415.1265 / .S53 2011

Dewey Class. No.: 658.8/72

The business of influence : = reframing marketing and PR for the digital age /
LDR:01186cam 2200277 a 4500 001 103359
005 20110920163721.0
008 111020s2011 enka b 001 0 eng
010 $a 2011007714
020 $a 9780470978627 (hbk.) : $c NT954
020 $a 9781119973379 (ebk.)
020 $a 9781119978305 (ebk.)
020 $a 9781119978312 (ebk.)
035 $a (OCoLC)ocn690090041
035 $a 00011108
040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d IBZ $d BWX $d NLGGC $d CDX $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415.1265 $b .S53 2011
082 0 0 $a 658.8/72 $2 22
100 1 $a Sheldrake, Philip, $d 1971- $3 159396
245 1 4 $a The business of influence : $b reframing marketing and PR for the digital age / $c Philip Sheldrake.
260 $a The Atrium, Southern Gate, Chichester, West Sussex : $c c2011. $b Wiley,
300 $a xxi, 210 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [197]-204) and index.
650 0 $a Internet marketing. $3 73029
650 0 $a Marketing. $3 73316
650 0 $a Public relations. $3 159219
650 0 $a Influence (Psychology) $3 100542
856 4 1 $3 Table of contents only $u http://catdir.loc.gov/catdir/enhancements/fy1108/2011007714-t.html
856 4 2 $3 Publisher description $u http://catdir.loc.gov/catdir/enhancements/fy1108/2011007714-d.html
856 4 2 $3 Contributor biographical information $u http://catdir.loc.gov/catdir/enhancements/fy1108/2011007714-b.html

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B011108

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HF5415.1265 S53 2011

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