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The social media management handbook...

Wollan, Robert, (1957-)

The social media management handbook : = everything you need to know to get social media working in your business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The social media management handbook :/ Nick Smith and Robert Wollan ; with Catherine Zhou.
Reminder of title:	everything you need to know to get social media working in your business /
Author:	Smith, Nick,
other author:	Wollan, Robert,
Published:	Hoboken, N.J. :Wiley, : c2011.,
Description:	xv, 328 p. :ill. ; : 24 cm.;
Notes:	"Strategy, culture, metrics, policies, roles, and responsibilities"--Cover.
Subject:	Internet marketing. -
ISBN:	9780470651247 (hbk.) :

The social media management handbook : = everything you need to know to get social media working in your business /
Smith, Nick,1962-

The social media management handbook :everything you need to know to get social media working in your business /Nick Smith and Robert Wollan ; with Catherine Zhou. - Hoboken, N.J. :Wiley,c2011. - xv, 328 p. :ill. ;24 cm.

"Strategy, culture, metrics, policies, roles, and responsibilities"--Cover.

Includes bibliographical references (p. [307]-314) and index.

ISBN: 9780470651247 (hbk.) :NT763

LCCN: 2010037011Subjects--Topical Terms:

73029
Internet marketing.

LC Class. No.: HF5415.1265 / .S6147 2011

Dewey Class. No.: 658.8/72

The social media management handbook : = everything you need to know to get social media working in your business /
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020 $a 9781118003503 (ebk.)
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245 1 4 $a The social media management handbook : $b everything you need to know to get social media working in your business / $c Nick Smith and Robert Wollan ; with Catherine Zhou.
260 $a Hoboken, N.J. : $c c2011. $b Wiley,
300 $a xv, 328 p. : $b ill. ; $c 24 cm.
500 $a "Strategy, culture, metrics, policies, roles, and responsibilities"--Cover.
504 $a Includes bibliographical references (p. [307]-314) and index.
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650 0 $a Social media $x Marketing. $3 159370
700 1 $a Wollan, Robert, $d 1957- $3 159397
700 1 $a Zhou, Catherine. $3 159398