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Global advertising, attitudes and au...

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Wilson, Tony.

Global advertising, attitudes and audiences /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Global advertising, attitudes and audiences // Tony Wilson.
作者:	Wilson, Tony.
出版者:	New York :Routledge, : c2011.,
面頁冊數:	xiv, 167 p. ;24 cm.;
標題:	Advertising. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1114/2010005071-b.html
ISBN:	9780415875974 (hbk.) :

Global advertising, attitudes and audiences /
Wilson, Tony.

Global advertising, attitudes and audiences /Tony Wilson. - New York :Routledge,c2011. - xiv, 167 p. ;24 cm. - Routledge advances in management and business studies ;44. - Routledge advances in management and business studies ;44..

Includes bibliographical references (p. [141]-160) and index.

ISBN: 9780415875974 (hbk.) :NT3492

LCCN: 2010005071Subjects--Topical Terms:

97296
Advertising.

LC Class. No.: HF5823 / .W52 2011

Dewey Class. No.: 659

Global advertising, attitudes and audiences /
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