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Key account management : = the defin...
~
McDonald, Malcolm.
Key account management : = the definitive guide /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Key account management :/ Diana Woodburn and Malcolm McDonald.
Reminder of title:
the definitive guide /
Author:
Woodburn, Diana.
other author:
McDonald, Malcolm.
Published:
Chichester, West Sussex, U.K. :Wiley, : c2011.,
Description:
xx, 476 p. :ill. (some col.) ; : 25 cm.;
Subject:
Marketing - Key accounts. -
ISBN:
9780470974155 (pbk.) :
Key account management : = the definitive guide /
Woodburn, Diana.
Key account management :
the definitive guide /Diana Woodburn and Malcolm McDonald. - 3rd ed. - Chichester, West Sussex, U.K. :Wiley,c2011. - xx, 476 p. :ill. (some col.) ;25 cm.
Includes bibliographical references (p. [417]-420) and index.
ISBN: 9780470974155 (pbk.) :NT1502
LCCN: 2010045341Subjects--Topical Terms:
159310
Marketing
--Key accounts.
LC Class. No.: HF5438.8.K48 / M35 2011
Dewey Class. No.: 658.8/04
Key account management : = the definitive guide /
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xx, 476 p. :
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