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Problems in marketing : = applying k...
~
Moutinho, Luiz.
Problems in marketing : = applying key concepts and techniques /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Problems in marketing :/ Luiz Moutinho & Charles Chien.
Reminder of title:
applying key concepts and techniques /
Author:
Moutinho, Luiz.
other author:
Chien, Charles S.
Published:
Los Angeles :Sage Publications, : c2008.,
Description:
xiii, 322 p. :ill. ; : 24 cm.;
Subject:
Marketing. -
ISBN:
9780761971788 (hbk.)
Problems in marketing : = applying key concepts and techniques /
Moutinho, Luiz.
Problems in marketing :
applying key concepts and techniques /Luiz Moutinho & Charles Chien. - 2nd ed. - Los Angeles :Sage Publications,c2008. - xiii, 322 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 9780761971788 (hbk.)
LCCN: 2006940458Subjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5415 / .M67 2008
Dewey Class. No.: 658.8
Problems in marketing : = applying key concepts and techniques /
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Moutinho, Luiz.
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Problems in marketing :
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applying key concepts and techniques /
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Luiz Moutinho & Charles Chien.
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Los Angeles :
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xiii, 322 p. :
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Includes bibliographical references and index.
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Marketing.
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Chien, Charles S.
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159378
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