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Measure what matters : = online tool...

Paarlberg, William T.

Measure what matters : = online tools for understanding customers, social media, engagement, and key relationships /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Measure what matters :/ Katie Delahaye Paine ; William T. Paarlberg, editor.
Reminder of title:	online tools for understanding customers, social media, engagement, and key relationships /
Author:	Delahaye Paine, Katie,
other author:	Paarlberg, William T.
Published:	Hoboken, N.J. :Wiley, : c2011.,
Description:	xx, 252 p. :ill. ; : 24 cm.;
Subject:	Social media - Research. -
Online resource:	http://catalogimages.wiley.com/images/db/jimages/9780470920107.jpg
ISBN:	9780470920107 (hbk.) :

Measure what matters : = online tools for understanding customers, social media, engagement, and key relationships /
Delahaye Paine, Katie,1952-

Measure what matters :online tools for understanding customers, social media, engagement, and key relationships /Katie Delahaye Paine ; William T. Paarlberg, editor. - Hoboken, N.J. :Wiley,c2011. - xx, 252 p. :ill. ;24 cm.

Includes bibliographical references (p. 239) and index.

ISBN: 9780470920107 (hbk.) :NT763

LCCN: 2010043310Subjects--Topical Terms:

159288
Social media
--Research.

LC Class. No.: HF5415.5 / .P34 2011

Dewey Class. No.: 659.20285/4678

Measure what matters : = online tools for understanding customers, social media, engagement, and key relationships /
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020 $a 9780470920107 (hbk.) : $c NT763
020 $a 9781118016305 (ebk.)
020 $a 9781118016312 (ebk.)
020 $a 9781118016329 (ebk.)
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042 $a pcc
050 0 0 $a HF5415.5 $b .P34 2011
082 0 0 $a 659.20285/4678 $2 22
100 1 $a Delahaye Paine, Katie, $d 1952- $3 159402
245 1 0 $a Measure what matters : $b online tools for understanding customers, social media, engagement, and key relationships / $c Katie Delahaye Paine ; William T. Paarlberg, editor.
260 $a Hoboken, N.J. : $c c2011. $b Wiley,
300 $a xx, 252 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 239) and index.
650 0 $a Social media $x Research. $3 159288
650 0 $a Measurement. $3 125847
650 0 $a Customer services $x Research. $3 159403
700 1 $a Paarlberg, William T. $3 159401
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470920107.jpg