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Retail marketing and branding : = a ...

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Spillecke, Dennis.

Retail marketing and branding : = a definitive guide to maximizing ROI /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Retail marketing and branding :/ Jesko Perrey and Dennis Spillecke.
Reminder of title:	a definitive guide to maximizing ROI /
Author:	Perrey, Jesko.
other author:	Spillecke, Dennis.
Published:	Chichester, West Sussex, U.K. :Wiley, : c2011.,
Description:	xviii, 300 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Branding (Marketing) -
ISBN:	9780470979662 (hbk.) :

Retail marketing and branding : = a definitive guide to maximizing ROI /
Perrey, Jesko.

Retail marketing and branding :a definitive guide to maximizing ROI /Jesko Perrey and Dennis Spillecke. - Chichester, West Sussex, U.K. :Wiley,c2011. - xviii, 300 p. :ill. ;24 cm.

Includes index.

ISBN: 9780470979662 (hbk.) :NT1502Subjects--Topical Terms:

131614
Branding (Marketing)

LC Class. No.: HF5415.1255 / .P47 2011

Retail marketing and branding : = a definitive guide to maximizing ROI /
LDR:00545nam 2200145 a 4500 001 103380
008 111020s2011 enka 001 0 eng d
020 $a 9780470979662 (hbk.) : $c NT1502
035 $a 00011101
041 0 $a eng
050 4 $a HF5415.1255 $b .P47 2011
100 1 $a Perrey, Jesko. $3 159405
245 1 0 $a Retail marketing and branding : $b a definitive guide to maximizing ROI / $c Jesko Perrey and Dennis Spillecke.
260 $a Chichester, West Sussex, U.K. : $c c2011. $b Wiley,
300 $a xviii, 300 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
500 $a "Perspectives on consumer industries & retail"--Cover.
650 0 $a Branding (Marketing) $3 131614
650 0 $a Retail trade. $3 159406
650 0 $a Brand name products. $3 86051
700 1 $a Spillecke, Dennis. $3 159404

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HF5415.1255 P47 2011

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