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Managing customer relationships : = ...

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Peppers, Don.

Managing customer relationships : = a strategic framework /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing customer relationships :/ Don Peppers, Martha Rogers.
Reminder of title:	a strategic framework /
Author:	Peppers, Don.
other author:	Rogers, Martha,
Published:	Hoboken, N.J. :Wiley, : c2011.,
Description:	xv, 512 p. :ill. ; : 26 cm.;
Subject:	Customer relations - Management. -
ISBN:	9780470423479 (hbk.) :

Managing customer relationships : = a strategic framework /
Peppers, Don.

Managing customer relationships :a strategic framework /Don Peppers, Martha Rogers. - 2nd ed. - Hoboken, N.J. :Wiley,c2011. - xv, 512 p. :ill. ;26 cm.

Includes bibliographical references and indexes.

ISBN: 9780470423479 (hbk.) :NT2184

LCCN: 2010027042

Nat. Bib. No.: GBB0A7357bnbSubjects--Topical Terms:

93903
Customer relations
--Management.

LC Class. No.: HF5415.5 / .P458 2011

Dewey Class. No.: 658.8/12

Managing customer relationships : = a strategic framework /
LDR:00853cam 2200265 a 4500 001 103381
005 20110920163648.0
008 111020s2011 njua b 001 0 eng
010 $a 2010027042
015 $a GBB0A7357 $2 bnb
020 $a 9780470423479 (hbk.) : $c NT2184
020 $a 9780470930151 (ebk.)
020 $a 9780470930168 (ebk.)
020 $a 9780470930182 (ebk.)
020 $a 0470423471 (hbk.)
035 $a (OCoLC)ocn643764006
035 $a 00011100
040 $a DLC $c DLC $d YDX $d UKM $d YDXCP $d CDX $d BWX $d SINLB $d DLC
041 0 $a eng
050 0 0 $a HF5415.5 $b .P458 2011
082 0 0 $a 658.8/12 $2 22
100 1 $a Peppers, Don. $3 159322
245 1 0 $a Managing customer relationships : $b a strategic framework / $c Don Peppers, Martha Rogers.
250 $a 2nd ed.
260 $a Hoboken, N.J. : $c c2011. $b Wiley,
300 $a xv, 512 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Customer relations $x Management. $3 93903
650 0 $a Consumers' preferences. $3 159323
650 0 $a Relationship marketing. $3 131657
650 0 $a Information storage and retrieval systems $x Marketing. $3 159324
700 1 $a Rogers, Martha, $d 1952- $3 159321

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B011100

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HF5415.5 P458 2011

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