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Strategic brand management /
~
Elliott, Richard H.
Strategic brand management /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic brand management // Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
Author:
Elliott, Richard H.
other author:
Percy, Larry.
Published:
Oxford :Oxford University Press, : c2011.,
Description:
xv, 303 p. :ill. (some col.) ; : 25 cm.;
Subject:
Product management. -
ISBN:
9780199565214 (pbk.) :
Strategic brand management /
Elliott, Richard H.
Strategic brand management /
Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan. - 2nd ed. - Oxford :Oxford University Press,c2011. - xv, 303 p. :ill. (some col.) ;25 cm.
Includes bibliographical references and index.
ISBN: 9780199565214 (pbk.) :NT1527
LCCN: 2010942419Subjects--Topical Terms:
73244
Product management.
LC Class. No.: HF5415.15 / .E43 2011
Strategic brand management /
LDR
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2010942419
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9780199565214 (pbk.) :
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NT1527
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019956521X (pbk.)
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(OCoLC)ocn656454744
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00011105
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eng
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eng
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HF5415.15
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.E43 2011
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Elliott, Richard H.
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159409
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Strategic brand management /
$c
Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
250
$a
2nd ed.
260
$a
Oxford :
$c
c2011.
$b
Oxford University Press,
300
$a
xv, 303 p. :
$b
ill. (some col.) ;
$c
25 cm.
504
$a
Includes bibliographical references and index.
650
0
$a
Product management.
$3
73244
650
0
$a
Strategic planning.
$3
96072
700
1
$a
Percy, Larry.
$3
159407
700
1
$a
Pervan, Simon.
$3
159408
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總館西文區
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1 records • Pages 1 •
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