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Strategic brand management for B2B m...

Sarin, Sharad.

Strategic brand management for B2B markets : = a road map for organizational transformation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic brand management for B2B markets :/ Sharad Sarin.
Reminder of title:	a road map for organizational transformation /
Author:	Sarin, Sharad.
Published:	Los Angeles :Sage Publications, : c2010.,
Description:	xix, 262 p. :ill. ; : 22 cm.;
Subject:	Product management. -
ISBN:	9788132105220 (pbk.) :

Strategic brand management for B2B markets : = a road map for organizational transformation /
Sarin, Sharad.

Strategic brand management for B2B markets :a road map for organizational transformation /Sharad Sarin. - Los Angeles :Sage Publications,c2010. - xix, 262 p. :ill. ;22 cm.

Includes bibliographical references (p. [249]-253) and index.

ISBN: 9788132105220 (pbk.) :NT654

LCCN: 2010034410Subjects--Topical Terms:

73244
Product management.

LC Class. No.: HF5415.1255 / .S37 2010

Dewey Class. No.: 658.8/27

Strategic brand management for B2B markets : = a road map for organizational transformation /
LDR:00685cam 2200205 a 4500 001 103402
005 20110920163717.0
008 111020s2010 caua b 001 0 eng
010 $a 2010034410
020 $a 9788132105220 (pbk.) : $c NT654
035 $a 00011106
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
043 $a a-ii---
050 0 0 $a HF5415.1255 $b .S37 2010
082 0 0 $a 658.8/27 $2 22
100 1 $a Sarin, Sharad. $3 159410
245 1 0 $a Strategic brand management for B2B markets : $b a road map for organizational transformation / $c Sharad Sarin.
260 $a Los Angeles : $a Thousand Oaks, Calif. : $c c2010. $b Sage Publications, $b Response Books ;
300 $a xix, 262 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references (p. [249]-253) and index.
650 0 $a Product management. $3 73244
650 0 $a Brand name products $x Management. $3 159411
650 0 $a Branding (Marketing) $3 131614
650 0 $a Industrial marketing. $3 159415
650 0 $a Product management $z India. $3 159414
650 0 $a Brand name products $x Management $z India. $3 159413
650 0 $a Branding (Marketing) $z India. $3 159412