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The marketer's handbook : = reassess...

Young, Laurie, (1955-)

The marketer's handbook : = reassessing marketing techniques for modern business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The marketer's handbook :/ Laurie Young.
Reminder of title:	reassessing marketing techniques for modern business /
Author:	Young, Laurie,
Published:	Chichester, West Sussex, U.K :Wiley, : c2011.,
Description:	xix, 494 p. :ill. ; : 25 cm.;
Subject:	Marketing. -
ISBN:	9780470746875 (hbk.) :

The marketer's handbook : = reassessing marketing techniques for modern business /
Young, Laurie,1955-

The marketer's handbook :reassessing marketing techniques for modern business /Laurie Young. - Chichester, West Sussex, U.K :Wiley,c2011. - xix, 494 p. :ill. ;25 cm.

Includes bibliographical references (p. [469]-477) and index.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--

ISBN: 9780470746875 (hbk.) :NT2049

LCCN: 2011007563Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5415 / .Y7917 2011

Dewey Class. No.: 658.8

The marketer's handbook : = reassessing marketing techniques for modern business /
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020 $a 9780470746875 (hbk.) : $c NT2049
020 $a 9781119973522 (ebk.)
020 $a 9781119978503 (ebk.)
020 $a 9781119978510 (ebk.)
035 $a 00011115
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415 $b .Y7917 2011
082 0 0 $a 658.8 $2 22
100 1 $a Young, Laurie, $d 1955- $3 159426
245 1 4 $a The marketer's handbook : $b reassessing marketing techniques for modern business / $c Laurie Young.
260 $a Chichester, West Sussex, U.K : $c c2011. $b Wiley,
300 $a xix, 494 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [469]-477) and index.
520 $a "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- $c Provided by publisher.
650 0 $a Marketing. $3 73316