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The marketer's handbook : = reassess...

Young, Laurie, (1955-)

The marketer's handbook : = reassessing marketing techniques for modern business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The marketer's handbook :/ Laurie Young.
其他題名:	reassessing marketing techniques for modern business /
作者:	Young, Laurie,
出版者:	Chichester, West Sussex, U.K :Wiley, : c2011.,
面頁冊數:	xix, 494 p. :ill. ; : 25 cm.;
標題:	Marketing. -
ISBN:	9780470746875 (hbk.) :

The marketer's handbook : = reassessing marketing techniques for modern business /
Young, Laurie,1955-

The marketer's handbook :reassessing marketing techniques for modern business /Laurie Young. - Chichester, West Sussex, U.K :Wiley,c2011. - xix, 494 p. :ill. ;25 cm.

Includes bibliographical references (p. [469]-477) and index.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--

ISBN: 9780470746875 (hbk.) :NT2049

LCCN: 2011007563Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5415 / .Y7917 2011

Dewey Class. No.: 658.8

The marketer's handbook : = reassessing marketing techniques for modern business /
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650 0 $a Marketing. $3 73316