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Inside marketing : = practices, ideo...
~
Zwick, Detlev.
Inside marketing : = practices, ideologies, devices /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Inside marketing :/ edited by Detlev Zwick and Julien Cayla.
Reminder of title:
practices, ideologies, devices /
other author:
Zwick, Detlev.
Published:
Oxford :Oxford University Press, : c2011.,
Description:
xi, 357 p. :ill. ; : 24 cm.;
Subject:
Marketing. -
ISBN:
9780199576746 (hbk.) :
Inside marketing : = practices, ideologies, devices /
Inside marketing :
practices, ideologies, devices /edited by Detlev Zwick and Julien Cayla. - Oxford :Oxford University Press,c2011. - xi, 357 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 9780199576746 (hbk.) :NT2400
LCCN: 2011921180
Nat. Bib. No.: GBB097900bnbSubjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5415 / .I528 2011
Dewey Class. No.: 658.8
Inside marketing : = practices, ideologies, devices /
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edited by Detlev Zwick and Julien Cayla.
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Oxford University Press,
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24 cm.
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Includes bibliographical references and index.
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Cayla, Julien.
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